I love words, and my editing philosophy is simple: "everyone needs it."
Whether developmental editing, copyediting, or proofreading, it is a joy to bring out the best in writing; and to get that writing in front of its ideal audience. In digital media, that takes a savvy understanding of SEO in addition to focusing on the nuts and bolts (grammar and usage) or reaching for the more ephemeral goals of flow, clarity, and beauty.
From creating and shaping content to perfecting the mechanics of text, any piece of writing can shine through meticulous attention. Keeping audience and messaging in mind, my edits preserve voice and intent and weed out what doesn't fit. The result is more effective communication, drawing your readers closer, inviting them to turn (or click) the page.